The 40th Annual Conference of the European International Business Academy (EIBA). 11-13 Dec. 2014. Uppsala University, Sweden. Culture as a Multilevel Concept: a Socio-Cognitive Perspective to the Study of Culture in International Business. I’ll be giving the meta-data to my paper in my presentation today, where I’ll be talking about culture as a multilevel concept, … Continue reading EIBA 2014. 11-13 Dec. SE.